The EU One-Stop-Shop for Trooper Beer & Iron Maiden beverages

Operated by Universal Marketing — an independent EU distributor and importer.

Who We Are

This store is operated by Universal Marketing — a distributor and importer of Trooper Beer and a curated range of Iron Maiden officially licensed beverages and merchandise in the EU. We are not Iron Maiden, we are not affiliated with Iron Maiden or their management, and we do not represent the band or their rights holders in any capacity. We purchase these products directly from the licensed producers and import them into the EU, then distribute and sell them to customers across EU member states.

We are a fan-operated store specialising in rare, limited-edition Iron Maiden beers, wines, rum, and merchandise — products that are often produced in limited quantities by independent breweries, wineries, distilleries, and manufacturers across different countries. Our range spans Trooper beers, Iron Maiden wines, Iron Maiden rums, and Trooper branded merchandise — all officially licensed products. Our goal is to be a one-stop shop for fans across Europe, making products available that would otherwise be difficult or impossible to obtain in many countries.

Every product in this store is genuine, officially licensed merchandise — sourced directly from the producers who hold the relevant Iron Maiden licensing agreements.

Trooper Beer — A Heritage Worth Raising

Trooper Beer is one of the most recognised rock-licensed beers in the world. Created through a collaboration between Iron Maiden and Robinsons Brewery, it was launched in May 2013 by Iron Maiden lead singer and real ale enthusiast Bruce Dickinson. As of 2026, Trooper has surpassed 45 million pints sold across 68 countries — making it the most successful band-beverage collaboration in history.

The core range includes Trooper Ale (4.7% ESB), Sun and Steel (4.8% pilsner infused with Japanese Saké), Fear of the Dark (4.5% chocolate stout), Trooper IPA (6.0%), Hallowed (6.0% Belgian-style ale), and Trooper X (10.0% Imperial Stout). Regional and limited variants include Trooper Brasil IPA, Trooper Progressive Lager, Trooper Basque Ale, and the non-alcoholic Running Free, among others.

Trooper is brewed by a network of official brewing partners around the world. Robinsons Brewery in Stockport, UK remains the primary producer of the core range. Regional partners include Nils Oscar (Sweden), Crew Republic (Germany), Bodebrown (Brazil), Lagunitas and BrewDog (USA), Nomad Brewing Co. (Australia), Elektrárna Brewery (Czech Republic), and La Salve (Spain). We import directly from these producers and distribute across the EU. Every batch is checked for quality and stored correctly before dispatch.

Quality & Sourcing

We work exclusively with the licensed producers of each product we carry. We do not source from secondary markets or intermediaries. Packaging — from label artwork to bottle format — is as supplied by the producer and approved under their licensing agreements. Many of our products are official limited-production collector items, produced in small batches and imported in controlled quantities to maintain product integrity and availability for genuine fans. Some products can sell out quickly and may not return to stock for a long time — or at all.

Shipping Across the EU — One Stop, No Compromise

As an EU-registered business we ship to all EU member states from a single centralised fulfilment point. VAT is included in the price you pay at checkout — there are no additional charges on delivery within the EU. Whether you are in Vienna, Warsaw, or Valencia, your order ships with full tracking and reliable delivery windows.

We offer FREE shipping on all orders over €85 within our shipping zone.

A Note on Dispatch Times

We are a fan-operated store specialising in rare, limited-edition products. Many of these depend on production runs, supplier deliveries, and international logistics across multiple countries. Delays can occur for a number of reasons: production schedules can change, suppliers may deliver fewer units than expected, alcohol regulations and customs procedures vary across Europe, and orders containing multiple items may be held if one item is temporarily unavailable.

While we always aim to ship as quickly as possible, longer dispatch times can occasionally be part of purchasing rare collector items such as these. We know this system is not perfect, but it allows us to make unique products available to fans across Europe that would otherwise be difficult or impossible to obtain in many countries. Any pre-order dates shown on product pages are estimates and may change based on actual production schedules and supplier deliveries. As soon as stock arrives at our warehouse, affected orders are prioritised and dispatched as quickly as possible. We send proactive updates whenever timelines shift — you will always know where your order stands.

Frequently Asked Questions

Is age verification required?

Yes. All orders containing alcoholic beverages require the recipient to be of legal drinking age in their country of delivery. By placing an order, you confirm that you meet the minimum legal age requirement in your country. Delivery may require a signature and age confirmation upon receipt.

Which countries do you ship to?

We currently ship to: Austria, Belgium, Bulgaria, Switzerland, Czech Republic, Germany, Denmark, Spain, Finland, France, Greece, Croatia, Hungary, Ireland, Italy, Luxembourg, Netherlands, Poland, Portugal, Romania, Sweden, Slovenia, and Slovakia. If your country does not appear at checkout, we are unfortunately unable to ship there at this time — this may be due to shipping costs, courier limitations, customs requirements, import regulations, or local legal restrictions. We regularly review and expand our shipping destinations.

How much does shipping cost? Is there free shipping?

We offer FREE shipping on all orders over €85 within our shipping zone. For orders below this threshold, shipping costs are calculated at checkout based on your destination and order weight.

What payment methods do you accept?

We accept all major payment methods available at checkout, which may include credit and debit cards (Visa, Mastercard), PayPal, Klarna, and other options depending on your country. The available payment methods are displayed during checkout.

How do pre-orders and dispatch dates work?

Some products — particularly limited editions and new import arrivals — are available for pre-order ahead of their confirmed dispatch date. When you pre-order, you receive a confirmation with an estimated dispatch window. We send proactive updates if that timeline changes. You are never left guessing: every shift in schedule is communicated directly to your inbox before it affects you.

Can I cancel a pre-order?

Many of our products are manufactured in small batches and offered as pre-orders. When you place a pre-order, you are reserving an allocation from the current production run — cancelling would mean giving up that reserved spot. If you are able to wait, your order will be fulfilled as soon as the next shipment arrives and tracking will be sent automatically. If you no longer wish to wait, we can assist with cancellation and a full refund, provided the order has not yet shipped. Contact us via the support page and we will handle it promptly.

Can I modify my order after placing it?

If your order has not yet been dispatched, please contact us as soon as possible with your order number and the changes you would like to make — we will do our best to accommodate modifications to items or quantities. Once an order has been handed to the courier, we are unable to make any further changes. If you would like to add new products, we recommend placing a separate order.

I entered the wrong delivery address — what should I do?

Please contact us as soon as possible with your order number and the correct delivery address. If your order has not yet been dispatched, we can update the address for you. Once an order has been handed to the courier, we are unfortunately unable to redirect it, and any address correction would need to be arranged directly with the carrier.

Will my full order ship together if it includes a pre-order item?

If your order includes a pre-order item alongside in-stock items, the full order may ship together once all items are available. In some cases a separate shipment can be arranged — contact us before or shortly after placing your order if you would prefer your in-stock items dispatched immediately.

My order only arrived partially — where are the rest of my items?

Larger, heavier, or multi-item orders are sometimes shipped in multiple parcels, so remaining items may still be in transit and will arrive separately — tracking for additional parcels may become available at a later stage. In some cases an order may also be partially fulfilled if one or more items are temporarily awaiting replenishment; any outstanding items will be shipped automatically as soon as they arrive at our warehouse. No action is needed on your part. If items have not arrived within a reasonable timeframe, contact us with your order number and we will investigate.

How do I track my order?

Tracking information is sent automatically to your email address once your parcel has left our warehouse. Follow the link in that email to monitor your shipment's progress. If tracking has not updated for several days, this is relatively common and can be caused by courier backlogs, customs processing, weather, public holidays, or high shipping volume — it does not necessarily indicate a problem. Tracking typically resumes once the parcel reaches the next sorting facility. We recommend waiting an additional week, as delayed scans often appear during that period. If there is still no movement after one week, contact us with your order number and we will request a courier investigation if needed.

What about customs and import duties?

For orders shipped within the EU, no customs duties apply — all applicable VAT is included in the checkout price. Switzerland, while included in our shipping zone, is not an EU member state — Swiss orders may be subject to customs duties or import taxes charged by Swiss customs, which are outside our control and are the responsibility of the customer. For all other non-EU destinations, we recommend checking your country's import regulations before ordering.

How long does delivery take?

For in-stock items, standard delivery typically takes 7–10 business days after dispatch — not from the date the order was placed. Actual delivery time depends on the destination country, shipping method selected, and possible delays such as carrier backlogs, customs processing, public holidays, or peak-season volume. Tracking information is provided for every order.

What is your returns policy?

We accept returns within 14 days of delivery, provided the item is returned unopened, unused, and undamaged. There is no restocking fee. Return shipping costs are the customer's responsibility unless otherwise required by law or agreed by our support team. Please send your return to the address shown on the packing slip inside your original parcel — returns sent to any other address may not be accepted. Once the returned item has been received and inspected at our warehouse, your refund will be processed within 14 days regardless of payment method.

My order arrived damaged — what should I do?

We are sorry to hear that. Please keep all original packaging and take clear photos of the damaged item(s), the outer shipping box, the shipping label, and any visible damage to the packaging. Then contact us with your order number, the photos, and a brief description of the damage. Once reviewed, we will arrange an appropriate solution — which may include a replacement, partial refund, full refund, or another suitable resolution depending on the circumstances.

Are the products genuinely official and licensed?

Yes. Every product we sell is produced under a formal licensing agreement between the producer and the relevant rights holders. We purchase directly from those licensed producers. We do not sell unofficial, counterfeit, or grey-market goods. If you have questions about the provenance of a specific product, contact our support team and we will provide full details.

Who do I contact for support?

All customer enquiries are handled by Universal Marketing directly. We are not managed by Iron Maiden or their representatives. Contact us via the support page and we will respond personally and promptly.